PC: Courtney Tompson Photography, Columbia, MO

Vidya is a multi-faceted product thinker with a breadth of valuable skills and a commitment to quality. She prioritizes user-centricity at every opportunity, and is just as comfortable leading a research session as she is managing an agile ceremony.
— Director of Product Strategy, IA Collaborative

Clients Served

Nike

Fedex

DFW International Airport

US Dept of Veterans' Affairs

Centers for Medicare and Medicaid Services

American Family Insurance

Aspen Technology

Cisco

University of Illinois Health

Nike Fedex DFW International Airport US Dept of Veterans' Affairs Centers for Medicare and Medicaid Services American Family Insurance Aspen Technology Cisco University of Illinois Health

Hi I'm Vidya!

I’m a human-centered research and product strategist who approaches complex systems with optimism and curiosity. Fueled by an engineering mindset and designer’s toolkit, I envision impactful and equitable service offerings that drive business value without sacrificing quality and delight.